One More Soul's New Logo
Number five in the 7 Habits of Highly Effective NFP Promoters is Creative Presence, which includes an updated and effective web site that utilizes pictures and other media well. Here are a couple of my favorite web sites, including One More Soul’s newly updated web site, a priority of new Exec Director, Jenn Giroux (interview forthcoming). They’ve got a new logo, a slide show of their featured posts, persons and events, and an overall new setup.
One of those fertility-friendly web sites that’s gone through a redux is FertilityCare Centers of America. Well done, FertilityCare Centers!
They’ve harnessed the power of video and YouTube. They’ve kept the text simple, bulleted and readable (as opposed to their sister site of the Pope Paul VI Institute which is text heavy–8 point Times New Roman is not recommended–and virtually image and click-through free). Their color palette is cool, which is relaxing and lends itself I think to a medical feel, affirming their clinical setting. They offered simple and persuasive testimonials, links and very practical information on the p in obtaining insurance codes for natural family planning and fertility treatment through natural family planning.
The only thing I think they could add is a Facebook fan page (there are some hard-core FC fans out there!), an Amazon.com or One More Soul link to purchase their amazing testimonial book “Women Healed.” But it’s a great step in the right direction!
One of my other favorites is New Jersey NFP Association (NJNFP), founded by Damon & Melanie Owens. It’s clean, simple, uses effective and modern NFP terminology, and is organized well. They only thing that they could use is perhaps some embedded video promoting NFP. Damon’s a well known Theology of the Body speaker, so I imagine he’s got some video coverage somewhere! Keep it up Owens’!
From a Catholic Diocesan office point of view, Chicago’s NFP Office got one of the best–if not THE best–NFP sites out there. It’s got a similar color pallette as NJNFP, which gives it a warm glow and comfortable feel. They have a simple but good use of Flash in their header and left sidebar. My only criticism might be that NFP is generally listed in the engaged area, which sort of makes the assumption that there’s not pastoral need to promote NFP to married couples. Since 90% of Catholic married couples are contracepting, I might make NFP more prominent in their “Marriage Resources” page. Overall, they just have a lot going on over in Chicago, so there’s plenty of coverage of their programs.
I nixed the Teens and Birth Control show on the FertilityCare iPod queue because it was more moral and cultural commentary than about diagnosing young women’s menstrual issues. It was a good show, and a little insightful into the average teen-and-mother/ doctor experience; i.e., what the doctor says when prescribing versus what he really things, and the general lack of knowledge into women’s wellness. What it comes down to is that typical Ob/Gyns are not prepared to identify, diagnose and treat girls’ or womens’ wellness issues without the Pill. There’s a lot of reasons for this–lack of education, contraceptive bias, pharma kickbacks for prescribing the Pill, etc.–but in the end, the Pill serves as a band aid over the underlying issue, which may persist for years and cause problems down the line. However, I was looking for more of the medical/ fertility commentary on that issue.
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